| Trading the Durable Goods Numbers |
| Monday, 26 January 2009 22:12 | ||||||||||||||||||||||||||||||
Durable Goods: A Glimpse Into Consumer Willingness to Buy Once a month, the U.S. Census Bureau gives us a glimpse into what the future demand for big ticket items is going to be by releasing its Durable Goods numbers. Traders love this information because consumers only buy durable goods when they are confident in the economy and in their ability to pay for the big-ticket items.  The more durable goods consumers are purchasing, the stronger the economy is and the higher stock prices will typically go. The fewer durable goods consumers are purchasing, the weaker the economy is and the lower stock prices will typically go. Of course, there are certainly other factors you should be looking at when determining consumer demand so Don't Read the News in a Vacuum. The Durable Goods number reports the amount of purchase orders placed with manufacturers for durable goods. Durable goods are hard products—such as automobiles, computers and appliances—with a life expectancy of more than three years. You can see the most recent Durable Goods report here. Appliance Stocks to Watch The Durable Goods number is especially important for shareholders in the nations largest appliance companies. When you see the Durable Goods number rising, it is a good sign for appliance companies and will typically have a positive impact on the price of their stocks. When you see the Durable Goods number falling, it is a bad sign for appliance companies and will typically have a negative impact on the price of their stocks. Here are a few of the appliance companies you should keep an eye on: - Whirlpool Corporation (NYSE: WHR) - The Black & Decker Corporation (NYSE: BDK) - Snap-on Incorporated (NYSE: SNA) - Pentair, Inc. (NYSE: PNR)
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3.25 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved." |
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